Case study 3
Case Study
Lowering customer acquisition cost and driving sales growth
Goals
Expand sales by identifying and prioritizing new markets for expansion but contain costs
Solution
Through Customer Profiling and Market Prioritization project, we were able to derive insights into their customer base, identify their ideal customer, and identify markets with the highest concentration of their ideal customers.
Impact
-The results of the customer profiling project completely reshaped our client's understanding of their customer base -Expanded into 250 new markets across the United States -Redeveloped their marketing strategy for targeted marketing and engagement
ABOUT THIS PROJECT
A medical device company reached out to The Simple VUE to assist them in using data to understand their customers, lower customer acquisition costs, and drive sales growth of their products.
SCOPE OF WORK
- Reporting & Analytics
- Self-Service Analytics
The Solution
By utilizing the power of Alteryx, we were able to integrate all call-center and CRM-related data in real-time. These workflows completely automate the process of ingesting, cleansing, and storing data from 3rd party and internal applications (utilizing their APIs) into a centralized repository. Alteryx performs all of the data manipulations and disseminates individualized excel reports to the entire sales organization via email. Real-time reporting dashboards were deployed to Tableau Online where Sales leaders are able to access them on-demand
Expanded into 250 new markets across the United States
Redeveloped their marketing strategy for targeted marketing and engagement
Created Direct Mail, IP targeting and other campaigns at the household level
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